Hey, I’m Hannes, an Associate Professor of Marketing at Tilburg University.

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV), branding, and retailing.

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Honors and Awards

Member of the editorial review board

Winner of TiSEM’s Best Teacher Award for Master course

Faculty-wide recognition for Teaching Excellence

Winner of the Teacher of the Year Award

Recent Blog Posts

I kind of have a hard time with journalists cracking jokes about my last name - “Datta loves data”. But well, the interview …

I’m excited to develop and teach two new courses in the Marketing Analytics program at Tilburg University, starting February, …

I’ve recently attended a webinar by the editors of the Journal of Marketing on writing efficient peer reviews. On the basis of …

In June 2020, I have been nominated by Tilburg University’s Rector Magnificus to become a member of “The Young …

Contact me

  • +31 13 466 8938
  • Warandelaan 2, Koopmans Building, Room K728, 5037 AB Tilburg, Netherlands