I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV), branding, and retailing.
As an Associate Professor at one of the world’s leading marketing departments, I conduct research in the area of digital media consumption (e.g., on streaming services, on digital TV), branding, and retailing. Watch a video about my research here (in English, in Dutch).
I currently serve on the editorial review boards of the Journal of Marketing (2020) and International Journal of Research in Marketing (2021), and was named an MSI Young Scholar (2019). For my research, I have won the Journal of Marketing’s H. Paul Root Award (2017).
I have received my MSc Business Research and PhD in Quantitative Marketing at Maastricht University, The Netherlands.Explore my research
Ph.D. in Marketing
Maastricht University, 2014
M.Sc. Business Research (Marketing; cum laude)
Maastricht University, 2010
B.Sc. Business Administration
Catholic University of Eichstaett-Ingolstadt, 2008