Hey, I’m Hannes, an Associate Professor of Marketing at Tilburg University.

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV), branding, and retailing.

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Honors and Awards

Member of the editorial review board

Member of the editorial review board

Member of the Tilburg University Young Academy

Member of the editorial review board

Winner of TiSEM’s Best Teacher Award for Master course

Faculty-wide recognition for Teaching Excellence

Winner of the Teacher of the Year Award

Recent Blog Posts

I kind of have a hard time with journalists cracking jokes about my last name - “Datta loves data”. But well, the interview …

I’m excited to develop and teach two new courses in the Marketing Analytics program at Tilburg University, starting February, …

I’ve recently attended a webinar by the editors of the Journal of Marketing on writing efficient peer reviews. On the basis of …

In June 2020, I have been nominated by Tilburg University’s Rector Magnificus to become a member of “The Young …

Contact me

  • +31 13 466 8938
  • Warandelaan 2, Koopmans Building, Room K728, 5037 AB Tilburg, Netherlands