As an Associate Professor at one of the world’s leading marketing departments, I conduct research in the area of digital media consumption (e.g., on streaming services, on digital TV), branding, and retailing. Watch a video about my research here (in English, in Dutch).
I serve on the editorial review boards of the Journal of Marketing (since 2020), International Journal of Research in Marketing (since 2021), and Marketing Science (starting 2022). I was named an MSI Young Scholar (2019). For my research, I have won the Journal of Marketing’s H. Paul Root Award (2017), and was nominated as a finalist for the 2022 Sheth Foundation/Journal of Marketing Award.
I have received my MSc Business Research and PhD in Quantitative Marketing at Maastricht University, The Netherlands.Explore my research
Ph.D. in Marketing
Maastricht University, 2014
M.Sc. Business Research (Marketing; cum laude)
Maastricht University, 2010
B.Sc. Business Administration
Catholic University of Eichstaett-Ingolstadt, 2008