Teaching Marketing Analytics (Special Session at EMAC 2022)

At the European Marketing Association’s Annual Conference (EMAC) in Budapest (2022), I contributed to a session on teaching Marketing Analytics.

Here you can my material for further reference.

Hannes Datta
Associate Professor of Marketing

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services), branding, and retailing. Watch an overview video here.