At the European Marketing Association’s Annual Conference (EMAC) in Budapest (2022), I contributed to a session on teaching Marketing Analytics.
Here you can my material for further reference.
- Slides from the talk (pdf, Powerpoint)
- Course “Online Data Collection and Management” (course website, source code)
- Course “Data Preparation and Workflow Management” (course website, source code)
- Tilburg Science Hub (website, source code)
- Thesis coaching guide for Marketing Analytics students (website, source code)
- web-scraping.org (web companion for Journal of Marketing article, with a database featuring 300+ marketing publications using web data)