Photo by Bob Bronshoff; interview by New Scientist

Interview with "New Scientist" on research and education

I kind of have a hard time with journalists cracking jokes about my last name - “Datta loves data”. But well, the interview in this special issue of the “New Scientist” did turn out very nice.

In the interview, you can

  • get to know some background information on why I ended up doing research on online streaming,
  • learn why I think that a combination of pre-recorded web casts and live streams will help you to teach better,
  • reflect on how principles of reproducible science can help you to conduct better research, and
  • get convinced that researchers need to be legally allowed to conduct web scraping.

Herewith, I’m sharing links to the English (read, download) and Dutch (lezen, downloaden) edition!

Hannes Datta
Associate Professor of Marketing

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services), branding, and retailing. Watch an overview video here.