R Package "marketingtools"

This GitHub repository hosts the (admittedly rudimentary) source code for an R package that hosts some of the recurring functions that I have coded for research projects, among others:

Hannes Datta
Associate Professor of Marketing

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services), branding, and retailing. Watch an overview video here.