Builing a Strategic Advantage with Open Science

The Good of the University: Critical Contributions from the Tilburg Young Academy, Open Press TiU (A. ten Klooster, Ed.)
Open Science
Hannes Datta
Associate Professor of Marketing

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services), branding, and retailing. Watch an overview video here.