Open Science

Tilburg Science Hub

An open science learning platform visited by 20,000+ students and researchers worldwide.

Toward Open Science in Marketing Research

Open Science promises to increase the scientific rigor and credibility of research. In this article, we explore how to further advance its implementation in marketing research.

Builing a Strategic Advantage with Open Science

Fields of Gold: Scraping Web Data for Marketing Insights

This article develops a methodological framework that guides researchers in collecting data using web scraping and Application Programming Interfaces (APIs).

Open education

An overview about the various open education classes I've developed.

R Package "marketingtools"

R Package with selected functions that I programmed for some of my research projects.