Web Data

Digital platforms 2.0: Emerging topics, opportunities, and challenges

We identify emerging research questions on digital platform design and regulation and compare strategies for acquiring and using platform data.

Unlocking the Potential of Web Data for Retailing Research

Why has web scraping in retailing research not picked up? We explore reasons, devise a new research agenda, explain how to use GenAI for scraping, plus provide a platform for learning how to use web scraping and Application Programming Interfaces (APIs).

Fields of Gold: Scraping Web Data for Marketing Insights

This article develops a methodological framework that guides researchers in collecting data using web scraping and Application Programming Interfaces (APIs).