Web Data

Unlocking the Potential of Web Data for Retailing Research

Why has web scraping in retailing research not picked up? We explore reasons, devise a new research agenda, explain how to use GenAI for scraping, plus provide a platform for learning how to use web scraping and Application Programming Interfaces (APIs).

Fields of Gold: Scraping Web Data for Marketing Insights

This article develops a methodological framework that guides researchers in collecting data using web scraping and Application Programming Interfaces (APIs).